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Increasingly, people are using the internet to find information about the products and services which they require, so it is highly recommended that every business, big or small, has its own website where the details of the product, service and company are provided. The basic requirement for starting a website is having a domain name and web hosting. While there are a large number of domain names available at high prices costing millions of dollars, many small business owners and startups have an extremely...
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The importance of email marketing in the growth of small and medium enterprises cannot be overlooked. Therefore, there is a need for small businesses to invest in the acquisition of email marketing software. There are a number of software options to select from, all of which are available at reasonable prices. Below are some of the best software options available online. Active Campaign Active Campaign is a software that comes loaded with an array of useful features, including marketing automation and sales automation services. In addition, the software has a user-friendly drag-and-drop...
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Introduction The current business world is fast paced and very competitive. This is mainly as a result of an increase in the level of technological advancement, especially in communication. The customers are increasingly in need of information at different times of the day more than they used to previously. Some of the times these customers that need responses to their queries may not be very convenient to these businesses especially when these times lie way beyond the business hours. However, given the need to...
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Do you own a small retail or service business? Have you learned how to harness the power of the internet, specifically email, to advertise, market, and promote your business to new and prospective customers? If so, then you will certainly want to focus on email marketing so that you can let all of your customers know about your products and services and keep them up to date with new things going on in your business. You will need to add an opt-in list to your website, so that customers can subscribe...
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One vital component of any business is effective communication, and in order to ensure the success of the business, you must have the appropriate tools to carry out the daily requirements of the job. Cell phones are very important tools to modern day businesses. Deciding on the appropriate business phone plan is a really important component of running your business and reducing your expenditures. However, with countless competing business plans to choose from, finding the best plan suitable for your business needs can be very challenging. If you must get...
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Whether you only have your own business phone or you are responsible for a fleet of business smart phones, choosing the right phone plan is absolutely vital. The problem is that most of the advertising you see can be confusing and it may be hard to navigate through all of the inclusions and exclusions. It may be best to engage a consultant to help you make the right choice. This article contains some of the things that you need to think about when comparing business mobile plans so that you...
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One simple way of increasing sales, attracting new customers and deepening existing customer relationships is via the use of gift cards. How to incorporate gift cards as part of the marketing strategy 1. Compete with national brands. According to insight and technology company CEB, the gift card market now accounts for more than 129 billion dollars in consumer spending. Gift cards are now the most popular and ideal gift and one which is most requested for by gift recipients. This is ironical because in...
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Spring cleaning is generally the thorough cleaning out of the house during spring. It is merely not a time to declutter an office and take inventory; it is also a perfect time for small businesses to get organized financially. Getting organized financially basically entails; reviewing the business’ finances, managing the cash flow, and revising business plans. Any smart business owner knows that’s they seek to gain a lot of benefits by simply refreshing their finances. 3 financial tips to help stay on track 1. ...
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President Trump and his administration took a major interest in small businesses and went ahead to meet with Jack Ma the executive chair of the renowned Alibaba Group. During their meeting, they declared their joint intention of helping create a million new jobs within the United States by helping small businesses within the US to sell their products in China with the help of Alibaba Group’s numerous platforms. What is unknown to most is the fact that the Alibaba Group is already enabling various...