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Doing your own PR in a small business is all about crafting pitches and ensuring they get to the right people. Creating a buzz in the industry is all about being authentic to you and to the business at large. If one is willing to put in time and effort, then a DIY PR option is a great way to save money for the business. 1. Tell the brand’s story. Telling the story behind the brand is a great way of transforming the brand’s...
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Anyone who recently launched a startup or a small business may not have enough funds for proper advertising and marketing campaigns, unlike other market competitors. There are however many simple and effective marketing techniques and options that can be carried out with a modest budget and help in promoting the business. Effective marketing strategies that can be run on a budget 1. Curate remarkable content. Content marketing is an effective and affordable marketing technique for any business. Expansion of the customer base can be...
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No entrepreneur enjoys corporate record keeping. It is also quite normal when running a growing business to opt out of taking care some of the administrative formalities in favor of focusing on sales, customer satisfaction, and new product development. Corporate record keeping, however, is very important for both legal and strategic reasons. Regardless of how one is operating their business, either as a corporation, s-corporation or an LLC, there is a few corporate record keeping tips one needs to keep abreast with. 1. The...
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The president of StorageMart, a self-storage facility says that when he first entered the small business game, he knew to expect a seasonal slowdown. Very few people need storage facilities during the busy holiday months and moving is never a huge priority. However, expecting and experiencing a slowdown are two very different things. One feels ultimately powerless watching sales goals slip away. Many cyclical consumer goods and services experience slowing sales from either the weather, economic, or seasonal changes. For example, holiday resorts experience...
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As the technological world evolves, it has proven that nearly everything can be measured via a metric system. This ranges from Facebook likes, to twitter followers, to YouTube views just to mention a few. In a world full of data, metrics drive our behavior and everyone is keen on getting that extra number. Although metrics are great in determining ad or website performance on social media, it tends to kill marketing when one focuses on the metrics only. They make most business owners lose...
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Starting your own business is a dream come true for many. Often, there are many obstacles that prevent one from achieving this dream. These obstacles may include lack of motivation, lack of a solid idea, or lack of the time to see the business through. Most people are stopped short when they realize they need money that they don’t have to start a business. However, there are many options to help you find the money; loans, grants and fundraising options like crowd funding. What...
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With the growth in technological advancements, more consumers are experiencing the internet through their mobile devices. Mobile phones have not only become a profitable addition to marketing but have also become a priority for any business. Small businesses should also jump on this bandwagon and embrace mobile interactions for their audiences. Mobile trends one should take note of; Respect your mobile relationship. – A mobile phone is a personal and almost sacred gadget. Hence businesses messaging their customers’ phones is a process that needs...
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Small businesses are often unsure of how to dive into international markets since cross-border selling can be overwhelming and some even opt to avoid it. Some international uncertainties like Brexit make people become wary. Coincidentally, after the Brexit vote which was carried out on June 23rd, 2016, the UK online retail sales increased by 18.7 percent in July compared to other years’ sales during the same season. This was the strongest online sales witnessed since November 2014. Global markets always encounter new challenges but...
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The Federal Reserve Bank decided to raise rates for a second time citing strong economic progress since the financial crisis of 2008. This has gotten business owners asking banks when they will see them tack this increase into capital costs. Federal chair Janet L Yellen, who announced the rise at a press conference, told reporters that fiscal policy is obviously not needed to provide stimulus to help get back to full employment. According to the feds, this increase might not be the last experienced...
Doing your own PR in a small business is all about crafting pitches and ensuring they get to the right people. Creating a buzz in the industry is all about being authentic to you and to the business at large. If one is willing to put in time and effort, then a DIY PR option is a great way to save money for the business. 1. Tell the brand’s story. Telling the story behind the brand is a great way of transforming the brand’s...
Anyone who recently launched a startup or a small business may not have enough funds for proper advertising and marketing campaigns, unlike other market competitors. There are however many simple and effective marketing techniques and options that can be carried out with a modest budget and help in promoting the business. Effective marketing strategies that can be run on a budget 1. Curate remarkable content. Content marketing is an effective and affordable marketing technique for any business. Expansion of the customer base can be...
No entrepreneur enjoys corporate record keeping. It is also quite normal when running a growing business to opt out of taking care some of the administrative formalities in favor of focusing on sales, customer satisfaction, and new product development. Corporate record keeping, however, is very important for both legal and strategic reasons. Regardless of how one is operating their business, either as a corporation, s-corporation or an LLC, there is a few corporate record keeping tips one needs to keep abreast with. 1. The...
The president of StorageMart, a self-storage facility says that when he first entered the small business game, he knew to expect a seasonal slowdown. Very few people need storage facilities during the busy holiday months and moving is never a huge priority. However, expecting and experiencing a slowdown are two very different things. One feels ultimately powerless watching sales goals slip away. Many cyclical consumer goods and services experience slowing sales from either the weather, economic, or seasonal changes. For example, holiday resorts experience...
As the technological world evolves, it has proven that nearly everything can be measured via a metric system. This ranges from Facebook likes, to twitter followers, to YouTube views just to mention a few. In a world full of data, metrics drive our behavior and everyone is keen on getting that extra number. Although metrics are great in determining ad or website performance on social media, it tends to kill marketing when one focuses on the metrics only. They make most business owners lose...
Starting your own business is a dream come true for many. Often, there are many obstacles that prevent one from achieving this dream. These obstacles may include lack of motivation, lack of a solid idea, or lack of the time to see the business through. Most people are stopped short when they realize they need money that they don’t have to start a business. However, there are many options to help you find the money; loans, grants and fundraising options like crowd funding. What...
With the growth in technological advancements, more consumers are experiencing the internet through their mobile devices. Mobile phones have not only become a profitable addition to marketing but have also become a priority for any business. Small businesses should also jump on this bandwagon and embrace mobile interactions for their audiences. Mobile trends one should take note of; Respect your mobile relationship. – A mobile phone is a personal and almost sacred gadget. Hence businesses messaging their customers’ phones is a process that needs...
Small businesses are often unsure of how to dive into international markets since cross-border selling can be overwhelming and some even opt to avoid it. Some international uncertainties like Brexit make people become wary. Coincidentally, after the Brexit vote which was carried out on June 23rd, 2016, the UK online retail sales increased by 18.7 percent in July compared to other years’ sales during the same season. This was the strongest online sales witnessed since November 2014. Global markets always encounter new challenges but...
The Federal Reserve Bank decided to raise rates for a second time citing strong economic progress since the financial crisis of 2008. This has gotten business owners asking banks when they will see them tack this increase into capital costs. Federal chair Janet L Yellen, who announced the rise at a press conference, told reporters that fiscal policy is obviously not needed to provide stimulus to help get back to full employment. According to the feds, this increase might not be the last experienced...