It is considerably easier to sell to a previous customer than it is to land a new customer so make sure you take advantage of all email marketing has to offer your small business.
Remember, too, that when you use email marketing, you will want to send out emails often enough to keep customers aware of what’s going on with new products, services, discounts, clearance, and the like, but not so often that it becomes annoying or the emails begin to get deleted without being read.
Marketing your small offline business using email gives you a very low-cost and time-efficient way to communicate to customers and prospects a tightly-focused marketing or sales message. In addition, once you discover an effective tactic, it becomes easy and inexpensive to repeat it. What could be better than that?
The following tips will help you with email marketing with small business:
Great Copy
You need to make sure the marketing email has excellent copy, so that when you send it out, the information just pops out at them. This includes headlines, bold important information with a large font and a sharp focus on making the email short, sweet, and to the point. Nobody wants to read a long page of information on the company. What they do want to know is about discounts, clearance items and new products.
Personalize Copy
Makes sure you always personalize copy with email marketing. You could use the name of the person and even make a comment about the previous product or service they purchased. This will make them feel appreciated and also that you are paying attention to them. That will reel them in to check out what you are recommending for them.
Follow Up
Don’t spam people, but don’t let a purchase go unnoticed. Send a “thank you” email and include a coupon for a future purchase with it. For example, once a purchase is made, send a “thank you” email within 24 hours thanking the customer for the purchase and offering assistance if any is needed. Then, include a coupon for 20% off their next order if made within the
next 30 days. You could even offer 50% off certain items if purchased within 7 days. It’s up to you how you offer discounts, but if you are aggressive and offer what your customers perceive to be a good deal then you will make more sales!
Your email will be more attention-grabbing if you include photos and graphics. The links on your email should direct the reader to a landing page that describes your product or service. Directing the reader to a landing page is more effective than
directing them to your home page. Be sure that your website contains a Privacy Policy that assures people that you will not sell or misuse any personal information.
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