5 Basic Things Small Business Owners Need To Understand About 800 Numbers

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Numbers that begin with one of the following codes: 800, 888, 877, 866, 855, and 855, are toll-free numbers that businesses can register. These numbers allow customers and clients to call the respective businesses without having to pay for the calls.

That is, any call fees associated with the toll-free number are completely incurred by the company receiving the call, rather than the caller. What’s particular, however, is that the toll-free numbers allow calls to be made directly to your company landline or personal cellphone.

How Are The Available Numbers Assigned?

“Responsible Organizations” that are generally, but not always, telephone companies assign toll-free numbers on a first come, first served basis.

These entities will have access to the “800” number databases, which holds information regarding the availability of toll-free numbers. Responsible Organizations are certified by the administration of Somos Inc., previously known as SMS/800, that is in charge of the free call service and databases.

What Exactly Is A Vanity Number?

A “vanity” number is simply a number that is meant to incorporate a word or acronym associated with the company. For example, companies might use numbers such as 1-800-OLD-CARS or 1-800-FLOWERS in order to represent their business. This is one of the best perks of an 800 number for small businesses.

Where vanity numbers differ from typical 800 numbers is the ‘of the’ prefix which is made up of three digit codes such as 800/700/888. It should also be easier for customers to remember a more tailored number rather than a slew of digits.

What Are The FCC Rules?

As per the rules of the FCC, providers of toll-free telephone numbers are restricted from storing such numbers. That is, phone number services are unable to reserve unassigned toll-free numbers.

Additionally, it is also illegal for subscribers to exploit these numbers for toll-free calls. Subscribers are prohibited from being assigned additional toll-free numbers than they plan to use. This means that the action of subscribers licensing their toll-free numbers to other subscribers for a fee is also illegal.

Why Do You Need A Vanity Number?

Having a well thought out vanity number is crucial as it is an identity and one of the first means of contact for your customers. When clients see your number, you want to make it memorable, and be able to separate your company brand apart from the rest of the industry.

Some benefits include:

• Easier to remember than traditional numbers

• Leaves a more professional impression

• Adds legitimacy to your brand image

• Supports overall brand recognition and can greatly improve business

How Do I Select A Good Vanity Number?

First and foremost, ensure that the 800 number provider you choose is trustworthy, and provides the best support for small businesses. When considering the words in your vanity number, it should convey what your business does, as it is simply another form of branding. As such, it should also be noted that acronyms or a hybrid of numbers and letters can easily confuse customers and should be avoided.

Overall, a vanity number provides great brand recognition, and can lead to a surge of brand recognition, establishing superior customer relation between your business and your clients.