The Mobile Trends your Small Business Would be Crazy to Ignore

With the growth in technological advancements, more consumers are experiencing the internet through their mobile devices. Mobile phones have not only become a profitable addition to marketing but have also become a priority for any business.

Small businesses should also jump on this bandwagon and embrace mobile interactions for their audiences.

Mobile trends one should take note of;

  1.   Respect your mobile relationship. – A mobile phone is a personal and almost sacred gadget.
Hence businesses messaging their customers’ phones is a process that needs to be treated with respect. If clients agreed to receive texts, push messages and emails from businesses make sure it’s a message they appreciate and take care not to spam them. Otherwise, it will repulse customers. Customers may want notifications on promotions, special offers, news and any exciting events. The messages should not be constant reminders on what to shop or warnings that time is running out.
  • Create responsive designs.  – This is an approach to website design where the site looks awesome regardless of what device they are using to access it. Most companies prefer using templates that are simple and work for all designs while others opt to make a responsive template which makes sure the site design evolves according to the device in use.
  • Use simple web design.  – Most users claim they would not recommend a business with a poorly designed website. Content should be cut down to the bare minimum. When customers land on the website it should quickly guide them to conversion without any distractions. All other information can seamlessly be hidden on a side menu or have a redirecting link carefully placed in the content. The menu navigation should also be straight forward and narrowed down to the main essential items. Enough spaces should also be left between the buttons to allow for easy navigation.
  • Simplify mobile payments.  – E-commerce is tipping in favor of the mobile phone compared to the desktops. Considering the direction the trend is taking, optimizing your website or application for mobile payments so as to not miss out on future potential customers is crucial to your success. The application should be designed to make sure the payment process is logical and convenient. Barriers between looking for an item and shipping the item back to the customers’ house should be removed.
  • Master Facebook video. – Small businesses should make videos that contribute to increasing video views on Facebook. One can also place ads on Facebook’s ad platform to promote the video into the feeds of ideal customers and guarantee they will see it. The video should also be entertaining to ensure it captures the attention of future clients.
  • Dip into Facebook live.  – Small businesses should keep up with the new changes coming up on Facebook and use them in favor of the business. Social media – Facebook live in this case- is a great way of interacting and building relationships with customers as it exposes the human face behind the business, ensuring customers can relate. This also builds trust among the customers.
  • Dare to be mobile only.  – One can leverage with social media influencers to help connect with their potential clients on mobile only interfaces like Snapchat and Instagram. One should also look for influencers that identify with the brand and ensure they represent the brand to the fullest. Instagram also has paid ads that are very effective in reaching out to customers.

    • New technologies arise almost daily and small businesses should tap into them to facilitate their marketing and use it for conversion of sales.

    Featured Image: DepositPhotos/ MPF_photography

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